Here's the deal :

Client companies get to keep maximum 98.9 percent of the value.

The Glocal Conversation Tribe, a chaordic charter organization, gets 0.1 percent.

The Worthy Cause receives 1 percent.

Client companies are rated and suggested by the client customers.

Worthy Causes are constantly rated, suggested and voted by the client company customers.

The Glocal Conversation Tribe gathers and provides intermediation services,
including rating mechanisms, and providing the list of possible worthy causes from which to choose.

http://glocalconversation.tribe.net